Content is queen — and king

Let’s say you have a business whose target market is people with an income of at least $150,000 a year. Presumably, your target market can read, write and speak the language with some clarity, accuracy and perhaps even zing.

If you want to reach them through your web site and social media efforts, you’d better be sure you’re punctuating and spelling correctly. You’d better be sure you have an ear for the language. You’d better be sure you can communicate at their level.

Punctuation matters. Spelling matters. Being able to move your personality into your online efforts is a skill we writers are happy to share.

Technology is just the tool. The rest is finesse, understanding, reaching out effectively and with a deep respect for your customers.

Hire a professional to help you attract and keep customers through your online efforts. Good content makes a difference.


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