Met this morning with the man who is teaching a class I’m taking on word-of-mouth marketing. Fascinated by his own story of having grown up in the mortuary business and finding his way through various losses to, ultimately, success.
His story fascinates me for a couple of reasons, including the fact that he figured out a way to turn a minus (losing his web site design job, owning and losing his cell phone business, finding himself in a huge amount of debt) into a plus by taking a Connext Nation class and starting a business. Now, he teaches a class on word-of-mouth marketing in addition to running his own debt relief business.
I like his spirit. I admire his heart. And, I feel I’m learning about word-of-mouth marketing from an expert.
Lucky me. Good lessons here.